BC Business Profiles Emad Yacoub

Take a peek into the mind of one of Vancouver’s most innovative restaurateurs.

BCB-Emad-5Glowbal Restaurant Group CEO Emad’s unique style, vision and his core business philosophy that “Every single person walking through the door of one of our restaurants is a guest in my house”,
are the focus of this article.

It’s 1:30 on a rainy Tuesday afternoon and milling about the entry to Coast restaurant on Alberni Street is a knot of highly photogenic 30-somethings: a beefy doorman sporting a Bluetooth earpiece, a smiling hostess and a handful of sharply dressed women chatting, hair-flinging and glancing incessantly toward the entryway as they gather purses, coats and umbrellas.


Beyond the departing throng of lunching office workers, the visitor meets a wall of noise and light: conversation ricochets off the white tile floor, accompanied by the thumping beat of electronic dance music; at the centre is the restaurant’s defining feature, a tower of white light rising from a circular bar.


It is controlled chaos, and owner Emad Yacoub wouldn’t have it any other way.


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